By Chandran Saravana, Senior Director Predictive Analytics Product Marketing
For the second year in a row SAP has received the number one ranking in the Wisdom of Crowds 2016 Advanced and Predictive Analytics Market Study by Dresner Advisory Services. The Dresner study reached over 3000 organizations and vendors’ customer communities and 20+ industry verticals with an organization size ranging from 100 to 10,000+.
Study findings include:
- Organizations view advanced/predictive analytics as building on existing business intelligence efforts.
- Over 90% agree about the importance and value of advanced and predictive analytics.
- Statisticians/data scientists, business intelligence experts, and business analysts are the greatest adopters of advanced and predictive analytics.
- Regression models, clustering, textbook statistical functions, and geospatial analysis are the most important analytic user features/functions.
- Usability features addressing sophisticated advanced/predictive analytic users are almost uniformly important today and over time, led by easy iteration, advanced analytic support, and model iteration.
- In-memory analytics and in-database analytics are the most important scalability requirements to respondents, followed distantly by Hadoop and MPP architecture.
I find it interesting that the Dresner study finds “Hybrid roles are also evident” and confirms SAP’s customer organization usage of predictive analytics. The research study looked at core advanced and predictive features, data preparation, usability, scalability, and integration as key criteria to rank the vendors. Though usability criteria looked at many things, I would like to highlight one key one—“Support for easy iteration”—that ranked as most important.
In the scalability criteria, “In-memory analytics” ranked as most important one followed by “In-database analytics” and “In-Hadoop analytics (on file system).”
Read the Complete Dresner Report
You can find lots more in the 92-page Dresner Wisdom of the Crowds report. I invite you to take a look.